The auto industry is a continually growing trade with companies expanding their businesses to other parts of the auto market. International Truck and Engine Corporation, a leading manufacturer of medium and heavy trucks, recently announced that they will be branching out their business in the RV territory.
The truck manufacturer recently entered into an agreement with Conquest Motorhomes which will see International Truck and Engine as the sole provider of chassis and cab to the Conquest. The Conquest Motorhomes is a division of Gulf Stream Coach, a leading manufacturer of recreational vehicles or RVs. This partnership between the two huge companies will surely make waves in the RV industry.
The partnership was announced by Steve Guillaume, the General Manager for Medium Truck, International and during the announcement, Guillaume was saying that: “This partnership is a tremendous growth opportunity for us. The Class C motor home market represents a substantial portion of a growing industry – approximately 33 percent of the total motorized RV market. Once again, International is challenging convention as this is a great opportunity to leverage the scale of our core business and generate growth outside of the commercial trucking sector.”
International will be providing cab and chassis for Gulf Stream’s Class C diesel motorhomes. International already received an order for 625 DuraStar chassis which shows that the partnership is indeed benefiting the two companies. The number of orders placed by Gulf Stream is expected to increase as time goes on and their partnership becomes stronger.
International Truck and Engine has been working with Workhorse Custom Chassis in order for International to break into the profitable RV industry. The effort paid off when they partnered with the leading manufacture of RV motorhomes. Models from the Gulf Stream that will be using the chassis from International Truck and Engine are the Super Nova and the Gladiator.
Jim Johnson, the Vice President of Operations, Conquest Motorhome Division for Gulf Stream Coach, has this to say about their partnership with International Truck and Engine: “When a leader in the commercial truck industry collaborates with a leader in the RV industry to build a great product, RV customers are going to be the big winners. Moreover, our industry is coming into its sweet spot for growth as population and demographic trends favor long-term RV market growth. Buyers aged 35-54 are the largest and fastest growing segment of RV owners. Every day, 11,000 Americans turn 50. This is a huge plus for International, because the International nameplate is viewed very favorably by that demographic.”
The partnership between these two companies will surely benefit the consumers of the RV industry. With the combined expertise and experience of the two companies, they can provide good service to their consumers. Innovations in the RV industry in terms of chassis design may also be a result of this partnership. With reliable chassis, as reliable as Nissan struts, and the know-how of Gulf Stream in motorhome manufacturing, the partnership can indeed bring the RV industry to a profitable future.